WEARING HISTORY

In 1067, William the Conqueror established the village of Saint-James on the Mont Saint-Michel bay. The sheep bred in the local salt marshes provide the ideal strain of wool for knitting sweaters, hats and nautical gear to keep the local sailors and fishermen warm on stormy expeditions.

Carrying on a thousand year-old tradition in textiles, the story of Saint James began around 1850 in the city that gave its name to the brand. The company dyed and weaved wool that was sold in the form of skeins and balls in dry goods shops, and as undergarments and socks to hosiery shops.

In 1889, the "Moulin du Prieur" workshop takes on the official status of Saint-James Mills Ltd.

Under the direction of Julien Bonte & sons, the company gives up its traditional activity to focus on making sweaters and cardigans, among which the "Vrai Chandail Marin Breton", knitted with pure wool.

When national paid vacation increases from 2 to 3 weeks per year, French vacationers embrace the pleasures of seaside holidays. They pack their bags with breton striped shirts, sailor caps and nautical sweaters. The brand is acknowledged and acclaimed by sailing buffs. The company bolsters its leading position on the market of nautical style clothing.

The company devotes itself to knitting authentic nautical sweaters.

Saint James is one of the oldest French garment houses to have taken on the international market. It began with Tokyo as early as 1980 and expanded to the rest of the world. The brand is the French maritime tradition ambassador.

This year marked the 100-year anniversary of a historic craftsmanship. The company celebrated by breaking a new record: it knitted the biggest sweater in the world that was 26 feet tall and 45 feet wide from one end of one sleeve to the other, as acknowledged by the Guinness World Records.

Under the impulse of Bernard Bonte and its management team determined to keep jobs and workshops in France, a majority share of Tricots Saint James is bought back by the company's employees. After Julien Bonte, Bernard Bonte steps down to let Yannick Duval take over as president of the company.

Despite a challenging economy, the company's activity keeps on growing and the new management decides to build nearly 50,000 square feet of new buildings. In 2011 they add an additional 118,000 square feet.

The production process is organized in different workshops focused on independent tasks, which allows employees to work more freely.

Saint-James decides to create "cut-and-sew" collections (pants, shirts, jackets, etc.) by bringing in craftsmen known for the precision of their work. This new turn allows the company to design authentic nautical looks, inspired by the sea.

In January 2005, Saint James' knitwear is awarded the "Ethics and governance" trophy by the business school Ecole des Dirigeants et Créateurs d'Entreprise (EDC) sponsored by Jean-Pierre Raffarin, France's Prime Minister at the time.

A new concept of retail pervades Saint-Malo, Paris, Rennes, Nice all the way to New York. Saint James is among those stores that value the notion of local commerce: entering a shop is like walking down a boardwalk and getting a whiff of sea mist. Designed with simple materials, light hues and clear-cut lines the shops opens up a welcoming space where the collection can breath with the ruffle of a bona fide sea breeze.

Saint James developed a line entirely devoted to its iconic pieces: the fisherman sweater, the breton striped tee and the peacoat are featured as unique, simple objects nearing perfection.

Saint James products are officially included in diplomatic gifts given by the French government to foreign ambassadors.

With the arrival of Luc Lesenecal at the head of the company, Saint James emphazises its unique local craftsmanship in nautical apparel of more than 120 years. The company receives France’s most prestigious government recognition: “Entreprise du Patrimoine Vivant”, a label distinguishing the nation’s artisanal and industrial excellence.

Les Tricots SAINT JAMES celebrate 130 years of unique French know-how and unveil their new graphic identity while preserving the strong symbols of their history:
- Le Mont Saint-Michel, inseparable from their identity, symbol of stability, durability and their territorial anchorage.
- The blue of the sea, the color of their history, culture and raison d’être, which associated with red bears the colors of a great French brand.
- The Iconic SAINT JAMES stripes, which are their signature.